Our Official Response to the People Upset We Showed a Bear Eating a Deer on Our Website

This week, we published an article that included a video of a bear grabbing a hold of a deer on the side of the road in Yosemite National Park. The bear had a firm grasp on the big buck, and from my guess-timation, he most likely became that bear’s dinner.

We decided to embed the video in an article on our website, because sharing directly to our social media pages might be too shocking for our viewers. If you haven’t seen the video, and would like to, go here. If not, keep scrolling

Of course, people were still upset with us and the comment section blew up with many comments like these:

“I was hoping to see an apology from the person responsible for this video. Nope. You had a great page and I really enjoyed reading about the great places I could go to here in the northstate but I am unfollowing your page.

“So unnecessary to post – yes it is nature but that isn’t a reason to post the horrible suffering of a living creature. Frankly, you owe your followers an apology.”

Why would you want to post this? I realize it’s “nature” but do you really think this is the best way to represent NorCal? Your videos are getting more and more unacceptable. I’m out.

Done with Active NorCal. Done. Posting this served no higher purpose. None. Shame on you.

Now, I understand people wouldn’t want to see this video. It certainly isn’t for everyone and in understanding that, we put it behind a clickable (or a you-don’t-have-to-click-on-it) link that interested people can watch. It might have been the veracity of the headline that upset people, and you can blame that squarely on me.

But as the owner and Editor-in-Chief of Active NorCal, I stand by this article.

In terms of the video, I think it’s pretty cool, but I’m also the person that incessantly watches Planet Earth videos of wolves surrounding bison and devouring the weakest of the herd. I know I’m different, so that brings me to my main point:

This is nature. And nature isn’t as pretty as you might think. Last week, we shared an article about the beautiful Kokanee salmon run of Tahoe’s Taylor Creek and how bears were flocking to the area to get their giant paws on some fresh salmon before hibernation. Many photos and videos were included in that article, showing bears devouring live salmon. People praised it as a beautiful representation of the circle of life, and a great way for the growing population of Tahoe bears to get a bite to eat without digging into trash cans and breaking into homes.

How are these articles any different? They’re both showing a carnivore eating a live animal in the wild. We constantly talk about keeping bears out of human food – whether that be trash cans, homes or campgrounds – but get upset when they actually eat their typical, wild meal?

We also recently shared an article about a humpback whale getting washed ashore on a Humboldt beach after it was tangled in fishing line. Where’s the outrage there? Isn’t the wasted life of a beautiful animal much worse than one feeding in nature?

I get it – you probably follow us to see beautiful photos of Northern California (we share a lot of them) – and you don’t want those type of articles/videos getting in the way. Guess what? Many times, the photos we share are edited heavily, showing a NorCal destinations in a better light than what you may see in person. Not always, but sometimes.

You know what you may see in person when going into the wilderness of NorCal? Animals eating each other. A bat eating a mosquito. An otter eating a trout. A bear eating a deer. That’s the true NorCal, and for showing that to our audience, we will not apologize.

As always, thanks for following Active NorCal and we look forward to many years showing you the true greatness of Northern California!

Zach O'Brien

Zach O'Brien is the Founder and Editor-in-Chief at Active NorCal


  1. I respecfully disagree
    Nature, I get it
    But truly unneccessary
    I did not watch
    I belong to a Yosemite site
    A passerby filmed it
    I did not realize what it was until it started
    It made me sick to hear/see something in pain even for a micro second before I deleted

  2. You and I probably share a number of perspectives in common, and it seems clear to me that you were attempting to protect people who did not want to see the gruesome event from having to do so. You’ve already given further thought to whether or not you might have used two different headline, and that seems like a thoughtful additional precaution. In that same direction, you might have flash the yellow caution light even a little brighter than you did and warning people what they would encounter in the video. I suppose those are edits that you could make even now. I appreciate the sight and the work that you put in on it, and respect your decision to present the evention dynamics of nature and all their manifestations, while at the same time providing cautionary introductions that allow people to avoid seeing material that is upsetting to them. Keep up the good work.

  3. Good for you. You don’t need those followers on your page anyway and we certainly don’t need them here in the northstate. They obviously have no clue about nature or how to appreciate it. Guess they can just go to a city zoo to see ghe animals and believe that’s how nature is. I for one support your decision and applaud you for being real. You have a new follower here. Thanks for all you do.

  4. I did not watch the video because of your warning when you originally posted it. I am a big fan! For those whom watched it and were offended by it, remember not to view next time. Active Norcal has some of the most intriguing wonderful articles.

  5. Well written. I don’t agree with some of it but respect your views. And BTW, black bears are omnivores.

  6. This is why people need to stay in their cars and not walk up to bears etc. when visiting national parks. They are WILD animals. Nature isn’t always pretty. This is a bear, doing what bears do in its natural habitat. Some of these comments remind me of those who are against hunting but buy their meat from a grocery store. I say if you don’t want to see the video, don’t watch it.

  7. Thanks for every other excellent article. The place else may just anybody get that kind
    of info in such an ideal means of writing? I’ve a presentation subsequent
    week, and I am at the search for such info.

  8. Wow, incredible blog structure! How lengthy have you ever been blogging for?
    you made blogging look easy. The total glance of your web site is wonderful, let alone the content material!

  9. Hey! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a blog post or vice-versa?
    My website addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other.

    If you happen to be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Fantastic blog by the way!

  10. So I was ultimately feeling like, “This is job satisfaction.” I’m nnot dealing with budgets andd timelines aand misserable men andd

  11. Superb blog! Do you have any tips for aspiring writers? I’m planning to
    start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that I’m totally overwhelmed ..
    Any tips? Thank you!

  12. That is very fascinating, You’re an overly skilled blogger.
    I’ve joined your feed and look forward to in quest of more of
    your great post. Additionally, I’ve shared your web site in my social networks

  13. Hi, I believe your blog could possibly be having internet browser compatibility problems.
    Whenever I look at your blog in Safari, it looks fine however, when opening in I.E., it’s got some overlapping issues.
    I merely wanted to provide you with a quick heads up!

    Other than that, excellent site!

  14. What’s Going down i am new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads.
    I’m hoping to give a contribution & assist other customers like its helped me.
    Good job.

  15. Simply wish to say your article is as amazing. The clearness in your post is just spectacular and i
    could assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep
    up to date with forthcoming post. Thanks a million and please carry on the gratifying work.

  16. Howdy! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  17. I know this if off topic but I’m looking into starting my own weblog
    and was wondering what all is needed to get set up? I’m assuming having
    a blog like yours would cost a pretty penny?

    I’m not very web savvy so I’m not 100% sure. Any tips or advice would be greatly appreciated.

  18. This design is steller! You definitely know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!)
    Wonderful job. I really loved what you had to say, and more than that, how you presented
    it. Too cool!

  19. I have been browsing online more than 2 hours today, yet I never found any interesting article
    like yours. It’s pretty worth enough for me. In my view,
    if all webmasters and bloggers made good content as you
    did, the web will be much more useful than ever before.

  20. Howdy! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

  21. Hello there! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My site discusses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you might be interested feel free to send me an e-mail. I look forward to hearing from you! Awesome blog by the way!

  22. One of the leading academic and scientific-research centers of the Belarus. There are 12 Faculties at the University, 2 scientific and research institutes. Higher education in 35 specialities of the 1st degree of education and 22 specialities.

  23. I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  24. I was wondering if you ever considered changing the page layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  25. I do consider all the concepts you have presented on your post. They are very convincing and will definitely work. Still, the posts are too quick for newbies. May just you please prolong them a bit from next time? Thank you for the post.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button