This Sierra Nevada Brewing Co. Fishing Commercial is HILARIOUS!

Sierra Nevada, Northern California’s biggest a most successful craft brewery, has recently tripled down on its allure to outdoor adventurers, with marketing campaigns clearly targeted to those who enjoy getting outside for an adventure.

Their most recent commercial is a testament to their commitment to the outdoors, showing how the Sierra Nevada Pale Ale is perfectly combined for a day of fishing. Of course, if you’re looking to catch a craft beer drinker, baiting up with a pale ale might get you a giant catch.

Watch the commercial above for a good laugh!