Privacy Policy

Active NorCal (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By using our website, you agree to the practices described below.

1. Information We Collect

A. Personal Information You Provide

  • Name
  • Email address
  • Mailing address (for subscriptions or merchandise)
  • Billing information (processed through secure third-party payment processors)
  • Information submitted through forms, contests, surveys, or comments

B. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referral source
  • Cookies and tracking technologies

C. Newsletter & Subscription Data

If you subscribe to our newsletter or purchase a magazine subscription, we collect contact and transactional information necessary to deliver content and process payments.

2. How We Use Your Information

We may use your information to:

  • Deliver newsletters and content updates
  • Process subscriptions and payments
  • Respond to inquiries
  • Improve website performance and user experience
  • Send promotional or marketing communications
  • Analyze website traffic and engagement
  • Prevent fraud and ensure security

We do not sell your personal information.

3. Cookies, Tracking Technologies & Advertising

We use cookies and similar technologies to:

  • Understand website usage
  • Improve site performance
  • Deliver relevant advertisements
  • Measure marketing effectiveness

You may disable cookies in your browser settings, but doing so may limit certain features.

We may use third-party services such as:

  • Google Analytics
  • Meta Pixel (Facebook/Instagram)
  • Email marketing platforms
  • Advertising networks
  • Mediavine for programmatic advertising

These services may collect information according to their own privacy policies.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at https://www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit the National Advertising Initiative opt out page at https://thenai.org/opt-out/. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://youradchoices.com/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit https://www.mediavine.com/ad-partners/.

4. Sharing of Information

We may share information with:

  • Payment processors
  • Email service providers
  • Marketing and advertising platforms
  • Website hosting providers
  • Legal authorities if required by law

We only share information necessary to operate our business.

5. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Request access to personal information we collect about you
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Limit the use of sensitive personal information

To exercise these rights, contact us at:
[Insert Contact Email]

We will verify your identity before fulfilling requests.

6. Email Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link at the bottom of our emails.

Transactional emails related to purchases or subscriptions may still be sent.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system can guarantee complete security.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

9. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

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