Dr Pepper Snapple Group Donates $750,000 to Help Conserve Northern California Rivers

Dr Pepper Snapple Group and The Nature Conservancy are once again teaming up on environmental stewardship projects to protect vital water resources in Northern California. Over the next three years, DPS will give $750,000 to support watershed protection along the American and Sacramento Rivers. The money will also go to conserve the Los Angeles River in Southern California.

The project aims to protect the health of California waterways. The NorCal rivers, along with the Los Angeles River, are crucial to California’s water supply and water infrastructure, and the support from DPS will be used primarily for water quality assessment, developing natural infrastructure for capturing and cleaning storm water and ongoing conservation activities to preserve the land and waters that support the hydrology of the state.

“We are thankful for Dr Pepper Snapple Group’s commitment to conserving the most important resource on our planet – water,” said Jason Pelletier, Director of California Lands Program at The Nature Conservancy.

The investment in ongoing conservation and freshwater protection for California water will focus on clean and ample water for the state, including increasing water flow and conserving and restoring the land at the headwaters of some of California’s most important rivers.

The American and Sacramento Rivers are two of the most critical rivers in California and deliver water to farms, business and households in many areas of the state and as far south as Los Angeles. The water from these rivers must travel a great distance, so protecting the land at the headwaters and studying river health and water quality is critical for ensuring clean water is delivered to those that rely on fresh supply.