‘Plates for Powder’ Program Returns, Offering Free Lift Tickets for Lake Tahoe License Plate Purchases
With fresh snowfall gracing the Sierra, the popular Plates for Powder program is back for the 2024-25 winter season, offering free skiing and riding opportunities to those who purchase a Lake Tahoe license plate. Proceeds from the plate sales fund crucial environmental projects aimed at preserving Tahoe’s waters, forests, recreation areas, and public beaches.
The California Tahoe Conservancy has long relied on the revenue from Tahoe plate sales to enhance and protect the basin’s natural and recreational resources. “We are grateful to the contributing ski areas, and we hope the skiers and snowboarders who participate in ‘Plates for Powder’ have a great time on the mountain,” said Jason Vasques, the Conservancy’s Executive Director.
Through April 1, 2025, California and Nevada residents who buy a new Tahoe license plate will receive a free lift ticket or trail pass at one of 11 participating Tahoe-area resorts, including Boreal, Heavenly, Mt. Rose, and Sierra-at-Tahoe. Lift tickets must be used during the 2024-25 season, and restrictions may apply.
Managed by the Tahoe Fund on behalf of the Conservancy and Nevada Division of State Lands, the Plates for Powder program returns more than 96% of funds from plate sales directly to Tahoe protection efforts. “With the ongoing support of our local ski areas, there’s added incentive to buy a Tahoe license plate this winter and enjoy a day of skiing or riding in the mountains,” noted Tahoe Fund CEO Amy Berry.
Tahoe plates start at $50 in California and $61 in Nevada, with renewal fees of $40 and $30 respectively. For details on purchasing a plate and redeeming lift tickets, visit tahoeplates.com.
