Resilience IPA Now Being Served in 1,400 Breweries Around the Country
When the deadliest and most destructive wildfire in California’s history ripped through the town of Paradise just up the hill from Sierra Nevada Brewery, Ken Grossman knew he had to help the victims. The brewery owner and craft beer icon decided to brew a beer with all proceeds going to Camp Fire victims and as a show of solidarity, 1,400 breweries across the country followed suit.
That was when the ingenious fundraiser called Resilience Butte County Proud IPA was born.
The show of support from the breweries was overwhelming as a new trend of fundraising has hit the craft beer community. Nearly a quarter of all breweries participated in the fundraiser and will donate proceeds to Butte County fire relief funds. Sierra Nevada is projecting $10 million will be raised by the beer.
Sierra Nevada alone is brewing 4,000 barrels of both draft and canned Resilience IPA. Across the country, 17,000 barrels are expected to flow.
It was on November 27 when Sierra Nevada started the brewing process with Grossman allowing Butte County Sheriff Kory Honea to apply the first batch of hops designated for the craft beer:
The fundraising trend for wildfire victims began when five Shasta County breweries joined forces to brew Shasta Strong IPA for Carr Fire victims. Now with Resilience IPA, the idea has reached the national stage. Will this trend of creating craft beer to fundraise become a growing trend? Let’s hope so.
For a complete list of breweries serving Resilience, go here.
