Sierra Nevada Releasing Craft Beer to Support Camp Fire Victims
Sierra Nevada Brewing Co., which rose to prominence as one of the original craft brewers in the United States, has done a lot to support the victims of the nearby Camp Fire. They began by starting a relief fund and funding it with a $100,000 donation. Now, they are releasing a beer they will sell with 100 percent of sales going to the victims.
Ken Grossman, the founder of Sierra Nevada, announced that they will be releasing Resilience Butte County Proud IPA and donating the proceeds to the Camp Fire relief fund.
“Many of you have asked if we will be brewing a fundraiser beer to support #CampFire relief efforts,” it read on the brewery’s Instagram page. “The answer is a resounding “yes.†We are proud to announce that we’ll be brewing Resilience Butte County Proud IPA and donating 100% of sales to Camp Fire relief.”
He is also calling for breweries around the country to brew the beer and help the cause.
“In addition, we are also asking every brewery in America to brew Resilience and do the same. I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27. We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.”
With a prominent national craft brewer like Sierra Nevada taking the lead on recovery, it allows for these fundraising efforts to hit the national stage. Although it’s going to take a lot of money, donations and volunteers to help the tens of thousands of people displaced from the wildfire, this is a great start.
The Camp Fire erupted on November 8 and has since burned over 12,000 structures, displaced 30,000 Butte County residents and killed many people. It is by far the deadliest and most destructive fire in California’s history.
Here is the full announcement from Sierra Nevada:
