The Sundial Bridge Will Light Up Bright Pink Tonight to Celebrate Think Pink

Photo: NorCal Think Pink

On Friday, October 18 at 5 pm, the Sundial Bridge over the Sacramento River in Redding will be lit bright pink to celebrate Think Pink Month, a community effort to promote breast cancer awareness.

In 2009, Nor-Cal Think Pink received historic approval by the City of Redding to light the Sundial Bridge in pink and today more than a thousand people attend each year to see this incredible display. Nor-Cal Think Pink will be celebrating the tenth anniversary of this beautiful event with live music, inspiring speakers, health booths, and food trucks. 

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Think Pink! Mom and my human sister just took me to a big bridge called the Sundial. I've been there before, but tonight it was pink! There were soooo many people the bridge was swaying when we walked on it. Scary! There were ladies on a stage talking about surviving something called breast cancer. My human sister's grandma had breast cancer and never got to meet her own granddaughter. We thought it was wonderful that our small town thinks breast cancer is important enough to have a big event to educate people and their dogs about it. #norcalthinkpink #reddingca #reddingrosie #reddingcalifornia #reddingcivic #redding #reddinglife #thinkpink #sundialbridge #dogsofinstagram #labsofinstagram #weimaranersofinstagram #rescuedogsofinstagram #rescuedismyfavoritebreed #whorescueswho #gooddog #breastcancerawareness #rpdthinkspink #thinkpink #reddingfirefighters #turtlebay

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Events will be happening all week in Redding for Think Pink Month. Here are a couple more you can participate in:

October 19th 11am-2pm:  Think Pink 5k Walk/Run at the Sundial Bridge, Redding

Nor-Cal Think Pink is excited to host their 1st Annual Think Pink 5k Walk/Run. Grab your running shoes and some pink to further raise breast cancer awareness at this fun event for all ages. DJ music by DJ Jake Easy, refreshments, and raffle prize drawings. Team of (6) $120, $25 per Adult, $15 per Youth (18 years old & under), Free for 5 & under. Register online at All proceeds will fund Nor-Cal Think Pink’s mission to save lives by educating the importance of early detection screening.

October 19th 7pm-2am:  The Pink Pub Crawl, Downtown Redding

Nor Cal Think Pink and Viva Downtown Redding are partnering again this year to paint downtown pink with a fun-filled night where event goers are encouraged to get zany and creative with pink attire and “crawl” to each participating bar/pub in Downtown Redding. Attendees will receive a map, pink glow stick lanyard and discounted drinks or “signature pink drink” available for purchase. Participating bars/pubs are encouraged to get pretty in pink as well! $15 per person/$20 at the door.  Tickets can be purchased online at Proceeds benefit Nor-Cal Think Pink and Viva Downtown Redding.  

Think Pink is a community effort to promote breast cancer awareness. Our efforts culminate every year during Breast Cancer Awareness Month in October with Think Pink Week. Nor-Cal Think Pink’s mission is to raise awareness of the importance of early detection in the fight against breast cancer. There is a 98% survival rate if breast cancer is caught and treated early. Visit for list of all Think Pink Week activities. In addition to our hundreds of volunteers, Think Pink Week would not happen without the support of all our sponsors!

Active NorCal

Telling the Stories of Northern California


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