City of Weed Hosting 420 Festival to Celebrate its Cannabis Roots

The city of Weed, California is embracing its cannabis roots with a 420 festival on Main Street from 9 am to 9 pm on April 20. The event, hosted by La Florista Cannabis dispensary, will feature live music in the vape lounge, a DJ and a taco truck. The dispensary will also have bongs for rent in its consumption lounge for those hardcore 4/20 celebrators. It’s going to be one heck of a party.

The town was named after lumber baron Abner Weed in the 1800’s, but it’s name took on a whole new meaning for some as the common slang term for marijuana.

Over the past couple of decades, the town has banked on its funny name with numerous gift shops slanging swag with “I Heart Weed, California” on the front. In fact, the town’s brewery, Mt. Shasta Brewing Co., made national headlines with its marketing campaign “Try Legal Weed.” After cannabis was legalized for recreational consumption in 2016, the town went all-in on the marketing tactic. In 2020, Netflix named Weed one of the funniest towns in America due to its fun name.

Have some responsible fun at this years 420 festival in Weed, California. Buy a t-shirt, try the “consumption room” and eat some munchies. Happy 420.

Active NorCal

Northern California's Outdoor Digital Newsmagazine

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