How a License Plate Can Get You a Free Pass to Ski in Tahoe this Winter

Lake Tahoe enthusiasts have a reason to celebrate as the annual ‘Plates for Powder’ program makes a return for the 2023-24 winter season. This popular initiative grants free skiing and riding opportunities to individuals who purchase a Lake Tahoe license plate, with the proceeds directly supporting vital environmental projects in the Lake Tahoe Basin.

The sales and renewals of these distinctive Lake Tahoe license plates have played a crucial role in backing projects such as the Dennis T. Machida Memorial Greenway, recreation sites like Van Sickle Bi-State Park, and various environmental restoration endeavors, as stated by Adam Acosta, California Tahoe Conservancy Board Chair.

California and Nevada drivers can partake in the Plates for Powder program by obtaining a new Lake Tahoe license plate before April 1, 2024. In return, they will receive a complimentary lift ticket or trail pass, which can be used at one of 14 Tahoe-area resorts during the 2023-24 winter season (with some restrictions). These participating resorts include Boreal, Diamond Peak, Heavenly, Homewood, Kirkwood, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sierra-at-Tahoe, Sugar Bowl, Tahoe City Winter Sports Park, Tahoe XC, and Tahoe Donner.

The Plates for Powder program, which has been organized by the Tahoe Fund on behalf of the California Tahoe Conservancy and Nevada Division of State Lands for over a decade, has proven to be a remarkable way for residents of both states to give back to the Tahoe community. More than 95% of the funds generated from plate sales and renewals contribute to the creation of new hiking and biking trails, watershed restoration projects, and the preservation of Lake Tahoe’s pristine environment.

“Since 2011, the Plates for Powder program has been an increasingly popular and unique way for California and Nevada residents to give back to Tahoe,” said Amy Berry, Tahoe Fund CEO. “Not only are license plate purchasers helping to fund environmental projects in the Tahoe Basin, they’re rewarded by Tahoe area ski resorts with a day of play in the mountains.”

For those interested in joining this meaningful cause, new Lake Tahoe license plates are priced at $50 in California, with a $40 annual renewal fee, and $61 in Nevada, accompanied by a $30 renewal fee. Personalized plates are also available for an additional fee. Further details on purchasing a plate and redeeming the complimentary lift ticket can be found at Get ready to hit the slopes while supporting Lake Tahoe’s breathtaking environment.

Active NorCal

Telling the Stories of Northern California


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